Pink purchases

Being mindful of what you purchase during the month of October--or any other month--that is marketed with pink ribbons has been coined "think before you pink," a campaign started by Breast Cancer Action.

By no means do I oppose people wearing pink or sporting pink ribbons.  I also support smart purchases that will in fact benefit good organizations. When you see items for sale claiming they benefit breast cancer research or awareness, please read the fine print.  First, find out how much will be donated?  A percentage or actual dollar amount is necessary; when the marketing spin is "a portion of all proceeds," that can mean anything.  Ten cents for every thousand units sold is not impressive or impactful in most cases. Second, determine where the funds go.  Specific organizations need to be cited.  If you are dubious about who benefits, google the group and make your own decision.

Here is a helpful list of questions published by Breast Cancer Action--use these as a guide when purchasing:

1. Does any money from this purchase go to support breast cancer programs? How much?
2. What organization will get the money? What will they do with the funds, and how do these programs turn the tide of the breast cancer epidemic?
3. Is there a “cap” on the amount the company will donate? Has this maximum donation already been met? Can you tell?
4. Does this purchase put you or someone you love at risk for exposure to toxins linked to breast cancer? What is the company doing to ensure that its products are not contributing to the breast cancer epidemic?

If you feel like buying foods or goods are the best means to help men and women living with breast cancer, check out the following organizations and consider donating directly. Or find another worthy group funding research or providing support and services for breast cancer patients and their families.

Metavivor

Breast Cancer Research Foundation

Theresa's Research Foundation

Breast Cancer Resource Center (Austin TX)

Wonder & Worries (Austin TX)

Don't let corporations take advantage of your altruism.  Think before you pink.  Thank you for caring.